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Sony Ericsson unveils Maria Sharapova Design Collection

Sony Ericsson shows off the Sony Ericsson Maria Sharapova Design Collection just days before the most famous Tennis Championship at Wimbledon.

Maria Sharapova is Sony Ericsson’s first global brand ambassador. The four year agreement was sealed in January 2008 and the Maria Sharapova Design Collection is the first design… Continue

Added by Svetlana on June 20, 2008 at 4:26am — No Comments

Sharapova signs new agreement with Gatorade - Sports Drink

Maria Sharapova launched a new sport drink in Wimbledon yesterday.

Maria and Gatorade are working together since 2007.

Image… Continue

Added by Svetlana on June 20, 2008 at 4:26am — No Comments

"Looking for a Hero?"

"Landmark multi-million dollar "Looking for a Hero?" campaign to be rolled out across 75 countries over next 18 months and feature over 30 players"

They're the most powerful players ever assembled in the tennis universe. And they're on… Continue

Added by Svetlana on June 20, 2008 at 4:24am — 1 Comment

DtL Diary: I was a kid in a candy store watching two tennis legends at work

As I mentioned earlier today, I happily attended the Wimbledon + HSBC promotional event hosted by Justin Gimelstob where I met tennis legends… Continue

Added by tennis baller on June 19, 2008 at 6:08pm — No Comments

Letter to DtL readers: I just met Monica Seles + Jim Courier!

Hey everyone,

Okay, so color me so excited (and a little out of breath...) I just left a personal appearance hosted by Justin Gimelstob and starring Monica Seles + Jim Courier here in New York City!

The two legends were doing a promotion for Wimbledon with partner HSBC Bank on the corner of 40th Street and 5th… Continue

Added by tennis baller on June 19, 2008 at 12:35pm — 2 Comments

A coddling Judy Murray already raining on Andy's Wimbledon parade

I didn't realize Andy Murray's mom was such a "Debbie Downer."

Judy Murray echoed Fed-bashing Bjorn Borg's… Continue

Added by tennis baller on June 19, 2008 at 12:25pm — No Comments

THE LOW DOWN: Borg picks Fed as third favorite for Wimbledon. Is he still pissed about Paris?

Bjorn Borg is over Roger Federer and he's not afraid to show it.

The legendard Swede has shockingly put Roger Federer as his third favorite at… Continue

Added by tennis baller on June 19, 2008 at 8:04am — 1 Comment

Serena and Scott joins forces in launching WTA Tour's "Looking for a Hero?" campaign

Serena Williams joined WTA Tour CEO Larry Scott in London for the launch of their 3 year $15 million "Looking for a Hero?" marketing campaign, the largest in the Tour's history and in women's sports,… Continue

Added by tennis baller on June 19, 2008 at 7:00am — No Comments

Quote of the Day: Nole on Fed

New names are coming, fresh talented players who believe more they can win against him and I am one of them. Suddenly he is worried a little bit.

- Novak Djokovic on Roger Federer's recent…

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Added by tennis baller on June 18, 2008 at 3:42pm — 2 Comments

THE LOW DOWN: Sharapova isn't who you think she is...well, according to Sharapova

Maria "Shriek"apova is a goofy girl who enjoys making home-made lemonade for her 5 friends.

Well, that's what the 21-year old would like us all to believe, anyway. In an interview with… Continue

Added by tennis baller on June 18, 2008 at 2:00pm — No Comments

Nole promoting Adidas and Olympics 2012

Novak Djokovic was speaking today along with London mayor Boris Johnson at County Hall in Westminster to help launch a new initiative by sportswear giants adidas which will see five new 'adidas 2012 zones' built in partnership with the Local Authorities and for free public use ahead of the London Olympic Games.…

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Added by Svetlana on June 18, 2008 at 12:42pm — No Comments

Eastbourne Photos

For more photos click on "Read More Here"

Image details: International Women's Open served by picapp.com…

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Added by Svetlana on June 18, 2008 at 12:42pm — No Comments

PHOTO OP: Nole + adidas celebrate Wimbledon and 2012 Olympics

Novak Djokovic was spotted taking part in a promotional event for adidas in London today in celebration of Wimbledon and the 2012 Olympics which will take place in the English capital.

The… Continue

Added by tennis baller on June 18, 2008 at 9:23am — No Comments

Seeds of Discontent

Not that the All-England Club has to run anything by me, but if it was to have asked my opinion, I would have definitely done the seeding differently on the men's side than it did.

Wimbledon is the only Slam that seeds players based on their past records at the tournament and their grass-court ability. That being said, the organizers made a MAJOR screw-up as far as I'm concerned: How do you hold to the rankings among the top seven… Continue

Added by Van Sias on June 18, 2008 at 8:30am — 2 Comments

Free Passes for Wimbledon Online Streaming

TechCrunch has alerted us to an offer that we hope is still available. This year's Wimbledon coverage will be streamed online by MediaZone at Wimbledon LIVE beginning June 23rd.

The "all-access pass" costs $25, but TechCrunch is offering 50 free passes by sending an email here.

Via… Continue

Added by Bob Wallace on June 18, 2008 at 8:15am — No Comments

PHOTO OP: Bartoli's in the pits...and in more ways than one

Okay Marion Bartoli. I understand that being a professional tennis baller means you're, like, really busy and scattered and you don't have time to pay attention to every detail. Plus, I realize that it's a big world with many cultural differences between us.

But seriously… Continue

Added by tennis baller on June 18, 2008 at 7:12am — 2 Comments

FASHION FIX: Another Wimbledon dress surfaces for Sharapova - could this be the one?

Here's another dress option that Maria "Shriek"apova could be wearing next week at she goes for a second Wimbledon crown.

This is called the… Continue

Added by tennis baller on June 18, 2008 at 6:38am — No Comments