Novak Djokovic was speaking today along with London mayor Boris Johnson at County Hall in Westminster to help launch a new initiative by sportswear giants adidas which will see five new 'adidas 2012 zones' built in partnership with the Local Authorities and for free public use ahead of the London Olympic Games.
Djokovic said: "We want to send a message to the young kids in the UK to play more sports and to be active ahead of the 2012 Olympics."
"It is a great thing for this city and I always love to come here."
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