"Looking for a Hero?"

"Landmark multi-million dollar "Looking for a Hero?" campaign to be rolled out across 75 countries over next 18 months and feature over 30 players"


They're the most powerful players ever assembled in the tennis universe. And they're on a mission: to be one of the Top 8 singles players or Top 4 doubles teams in the world, battling for the ultimate prize in women's tennis.


The Sony Ericsson WTA Tour has unveiled the television and print creative for its landmark global advertising campaign to the international media at an exclusive screening at the Charlotte Street Hotel in London.


In this single largest commitment to promote the Sony Ericsson WTA Tour players in the history of the Tour, a world-class creative team was assembled and led by WPP Group (Grey, Schematic, GCI Group) and renowned commercial director Matthieu Mantovani. The advertisements ask the question 'Looking for a Hero?' and bills the Tour's players as superheroes both on and off the court.





Larry Scott, CEO of the Sony Ericsson WTA Tour said: "This is a thrilling moment in the history of the Sony Ericsson WTA Tour. Never before have we planned, created and invested in a marketing campaign of this magnitude. The multi-platform campaign in many ways crystallizes how far we have come as a sport over the past five years, and everything we mean when we speak about the star power of our athletes and the excitement of women's professional tennis. I'm delighted and proud of the way the players have bought into the campaign. It's a huge testament to their professionalism and commitment to the growth of the game."

Serena Williams, one of 10 Sony Ericsson WTA Tour stars who appears in the television commercial said: 'Women's tennis is a premier sport for all women athletes, and I think it was a great opportunity to have the best athletes, female athletes, get together and be a part of such a wonderful advertisement. I was really happy to have an opportunity to be in it. I was more than excited to do it."






(via WTA Sony Ericsson Tour)