This is a thrilling moment in the history of the Sony Ericsson WTA Tour. Never before have we planned, created and invested in a marketing campaign of this magnitude. The multi-platform campaign in many ways crystallizes how far we have come as a sport over the past five years, and everything we mean when we speak about the star power of our athletes and the excitement of women's professional tennis. I'm delighted and proud of the way the players have bought into the campaign. It's a huge testament to their professionalism and commitment to the growth of the game.ReRe, along with 30 other ballers, stars in the Tour's campaign and believes it's a huge step for women's tennis:
Women's tennis is a premier sport for all women athletes, and I think it was a great opportunity to have the best athletes, female athletes, get together and be a part of such a wonderful advertisement. I was really happy to have an opportunity to be in it. I was more than excited to do it.
Once I first received the brief my inspiration was to demonstrate the energy and high-intensity lives of these modern, successful, professional women. They possess amazing physical gifts on the court, but equally so off the court in lives that are provocative, glamorous and aspirational in so many ways. It is perhaps simple to point to features from the film world which helped shape and grow that vision but, for me, stylistically, elements of 'Charlie's Angels', 'Ocean's 11" and ' Mission Impossible' are reflected in this campaign.The first phase of the campaign, which will be comprised of TV, print, and digital, begins at the end of August and runs through to the WTA Championships in November. The second phase will launch at the start of the 2009 season and continue throughout the year.
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