Djokovic wearing Adidas shoes. Is his contract with Sergio Tacchini altered?

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Permalink Reply by Chin Be on May 18, 2012 at 6:42am

I thought he was only wearing ST apparel. His shoes have always been Adidas unless I completely missed them. I think you posted Adidas shoes from AO also.

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Permalink Reply by CoachV - William Vazquez on May 18, 2012 at 8:43am

shoes are considered equipment not soft goods like clothing.

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Permalink Reply by Tim Prapong on May 18, 2012 at 10:02am

Ah, so some investigation here:

Rumors swirled last week that world No. 1 Novak Djokovic would be making an apparel and sneaker change, but Edoardo Artaldi said his company, Sergio Tacchini, has Djokovic under contract for 15 years.

If his playing career ends before the deal is up, Djokovic will continue to represent the brand with an ambassador status.

“He’s 100 percent with Tacchini,” said Artaldi, who manages contracts for the Italian brand. It is the first time Tacchini has come public with the duration of the contract since signing Djokovic in late 2009. Since then, Djokovic has become the best player in the world, and as of last week he had lost only twice this year.

Artaldi also dispelled talk that Djokovic had not been paid by his company, which is owned by Chinese investors.
Tacchini was a popular tennis brand in the 1980s and is in the midst of a comeback attempt. Djokovic previously had been with Adidas.

While Djokovic wears Adidas sneakers — Tacchini currently does not make tennis footwear — Adidas is prohibited from using Djokovic’s image, Artaldi said. He added that many sneaker brands have inquired about Djokovic’s availability, including Chinese and Japanese brands.

from http://m.sportsbusinessdaily.com/Journal/Issues/2011/09/12/Events-a...

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