read all your tennis news online at Tennis15-30 digital tennis magazine.
I wrote a brief post at my website, for convenience I posted it here as well. check out the new magazine online.
Tennis Media Company Launches Dynamic Digital Magazine Tennis 15-30...
Digital media is shaping the way we receive and interprete information. The amount of data we have access to on a daily basis is overwelming and the time to read static print is dimenishing. The idea of getting your tennis news online is not new, several magazines and blogs already provide this service. Tennis Magazine, The Tennis Channel, ATP and WTA sites are all examples of current and fresh tennis news and information. Tennis Media Company just launched what is said to be a fresh approach to Digital Tennis Media. The magazine is called Tennis 15-30 and it is easily accessible via tablets, computers,etc. The publication is available at www.tennis15-30.com and offers the latest tennis news, professional player views, reviews and playing tips with video. Fresh issues are delivered twice monthly and the premier issue is free for viewing. After reviewing the premier addition online I found the content to be fresh, graphics vibrant and the video's helpful. It did appear to have advertisiments mixed in and I found the issue to be rather short and lacking informative articles. I hope to see this publication grow and be a viable place to get the latest tennis news and real tennis news and not a repeat of already existing content. I urge you to check it out and rate it yourself. It appears that the USTA is promoting it and offering it free to USTA members, I am uncertain of its connection with the USTA and if this will end up being a paid -members only site.
Comment
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Comment by Tim Prapong on February 17, 2012 at 11:52am
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Guess the only reason would be for archiving purposes. On a reg website, if the website disappears, the content disappears if it hasn't been placed elsewhere, is that right?
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Comment by Mark / The Mayor on February 17, 2012 at 11:40am
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Let me ask the obvious question. Why is a .pdf tennis magazine necessary at all with all of the dynamic tennis websites out there? What is the advantage of the magazine format?
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10 year span? I'm not sure if it will last one year.
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Comment by CoachV - William Vazquez on February 15, 2012 at 7:18pm -
ok the market on a 10 year span will grow for sure...but will it be captivating.
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Not a bad little issue, that first one.
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Comment by patrick m on February 15, 2012 at 11:14am
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Yup, I agree it does look to be disguised by the USTA, about 8 years ago Intenn was launched by a group of individuals that had a goal of a video tennis magazine that was to come out on disc like a quarterly, I don't think it really took off so they made it an online tennis magazine, They appeared to struggle with creative content and design but it looks to be coming together much better. (intennis.com) I think that the USTA has deeper pockets and more marketing licenses to really make it go. What the USTA needs is better way to produce US tennis players in the top ranks!
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Thanks for sharing this. I was actually surprised at how few advertisements there are. I think I counted 3 or 4 total. The magazine is short, but they do have Peter Bodo and USTA on board. This may actually be a USTA project headed up by TMC. The USTA ads about 10 and under tennis were disguised as content. The timing is interesting just as a few of us here at 'opolis have been throwing around the idea of a digital magazine. I look forward to watching it to see if it grows or fizzles.
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