Sports brand K-Swiss
is in the midst of a major brand revival and is continuing its extensive "Keep it Pure" marketing push including heavy advertising, events, sponsorships, and PR.
I wrote about the print spots featuring Anna Kournikova
, Tommy Haas
, and Alona Bondarenko
(doing her best Anna K.
) and the sports brand recently hosted a launch event in LA
with Anna K.
working the red carpet in a strange ensemble.
Nevertheless, they've released the broadcast spot featuring their tennis cast of characters.
Check it out:
(video via adfreak.com