Tennisopolis : Tennis Social Network

Creators of Marc Jacobs tennis ad revealed - and they model too!

Mystery solved: The identity of the artists behind the hilarious site I wrote about mocking a Marc Jacobs Summer 2008 ad campaign and featuring tennis legends John McEnroe and Bjorn Borg have been revealed!

According to New York Magazine's fashion blog The Cut the site was created by Thomas Larsson and Greg Hart of creative firm Hart + Larsson and they had this to say about the idea:
We're Hart+Larsson. We're photographers, filmmakers, and advertising creatives. We call what we do The New Enthusiasm: an aesthetic movement (or philosophy) of sorts. Borg+McEnroe is something we'd been wanting to do for a little while now. We thought it'd be interesting to adopt two generally well-known personas, style them, identify them as Borg and McEnroe, place them within a popular commercial context (the Marc Jacobs display ad), and then turn them loose. In a world dominated by replication and automation, we wondered whether or not we could create an 'authentic' Marc Jacobs ad. And we think we succeeded, for the most part. You know, in truth, we're not really sure anyone would naturally consider Juergen Teller to be a great photographer; perhaps he is, perhaps he's not — obviously, it's all rather subjective. We do know, however, that if one views his work within that instantly recognizable Marc Jacobs frame, one can't help but conclude that one is looking at the work of a master.
Geez - I can't help but be a little disappointed that these images aren't really part of an MJ ad campaign. One can dream.


(image via

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