Jim Courier knows how to get people to watch older fogies chasing after fuzzy yellow balls hit by other older fogies -
give 'em some Anna Kournikova.
The 4-time Grand Slammer is co-founder and promoter of the
Outback Champions Series, where retired over 30 ballers can continue to stay competitive...oh, and continue to make a living off the sport.
So when
Jim failed to secure two of his biggest draws, legends
John McEnroe and
Pete Sampras, for the Series stop in
Charlotte his marketing mode kicked in (read: how can I still make a lot of cash outta this thing?) and he unleashed
Hurricane Anna on the unsuspecting city:
...[Courier] tapped Anna Kournikova for a couple of mixed doubles exhibitions on Saturday. Bingo: both day and night sessions are sold out. Kournikova arrives early a.m. from her Miami home, hits the hotel for a cat nap, then strolls onto the still wet grounds at The Palisades, eyes glued to a Blackberry as a line of admirers waits at the entrance to center court.
The Series' next stop is in
Dallas featuring the debut of
Boris Becker to the tour, but in case fans aren't interested in ballers who actually won a tournament of some kind in their
Hall of Fame careers
Jim secured
Anna for a two-event deal.
Anna on the
Champions Tour - how perfect. Seriously, the fact that she can sell
anything blows my freakin' mind.
Hey
Anna: I'm trying to sell my apartment. How do you feel about doing open houses???
(image via Getty)
*Via
Down the Line!
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