Note to your sponsorship and PR departments: you're a bunch of slackers.
Your brand has two of the most covered and photographed tennis ballers in the world with Novak Djokovic
+ Ana Ivanovic
. But for some asinine reason you've decided to dress them in gear that they've been wearing all year long
for Roland Garros
- not a sniff of an fresh, interesting style or new colorway.
As a tennis fan, it's frankly boring to watch and shows a lack of innovation from a brand that thinks they're on the cutting edge.
Take a cue from competitor Nike
. They seem to understand that Grand Slams
are a showcase not only for their ballers but for the brands themselves; they provide a valuable opportunity to communicate real commitment to the sport. Moreover, the get the ballers and fans excited about the tournaments and fashion by giving sneak peeks and previews
. Public relations 101 people.
is showing you up in a big way. Tsk, tsk.
In the words of your long-time nemesis just do it
*Via Down the Line!
(images via Getty)