Tennisopolis : Tennis Social Network

FASHION FIX: Open letter to adidas and their slacker sponsorship/PR teams


Dear adidas:

Note to your sponsorship and PR departments: you're a bunch of slackers.

Your brand has two of the most covered and photographed tennis ballers in the world with Novak Djokovic + Ana Ivanovic. But for some asinine reason you've decided to dress them in gear that they've been wearing all year long for Roland Garros - not a sniff of an fresh, interesting style or new colorway.

As a tennis fan, it's frankly boring to watch and shows a lack of innovation from a brand that thinks they're on the cutting edge.

Take a cue from competitor Nike. They seem to understand that Grand Slams are a showcase not only for their ballers but for the brands themselves; they provide a valuable opportunity to communicate real commitment to the sport. Moreover, the get the ballers and fans excited about the tournaments and fashion by giving sneak peeks and previews. Public relations 101 people.

Nike is showing you up in a big way. Tsk, tsk.

In the words of your long-time nemesis just do it.

*Via Down the Line!

(images via Getty)

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