Do you win with your mouth, or your racket?

Trash talk, subtle comments, outright poor sportsmanship. How do you deal with it?

I've got some guys I play with that say things just to get into your head. They'll hit a winner and then gloat about how great the shot was and that you never had a chance. Or you miss your first serve and they'll say "Oh...don't double fault!". Or one of my personal favorites, its 4 serving 5, AD out and they yell, "Set point!"

How do you handle it? I try to just ignore them and play my game but emotions eventually creep in and I end up just trying to hit a winner on every shot, try way too hard, and eventually beat myself.

Discuss.