This year, one of the oldest tennis tournaments in America is holding their 119th annual event, The Pacific Northwest Tennis Championships. But this year, the long-running tournamet, played at the Tacoma Lawn Tennis Club, is enlisting a new graphic design format to develop its logo: the logo contest. Logo contest sites are popping up en masse on the internet trying to mimic the incredible success of LogoTournament.com.
The idea behind a logo tournament is quite simple; graphic designers from around the world work up logo concepts for a client, the client chooses their favorite and the winning designer wins a cash prize. The site has become so popular with clients and designers that usually each contest brings in from 70 to 300 logo variations.
The logo contest for the 119th Annual Pacific Northwest Tennis Championships will be complete in a couple of days. Currently there are only 7 entries, but if this contest is true to form, there will be many more entries submitted to vie for the $300.00 prize. The tradtional graphic design process - that of hiring one designer to develop your logo - usually incurs professional fees that far exceed the logo contest prize.
From the Tacoma LTC, "Many famous tennis players have demonstrated their abilities on the clubs’ courts on their way to international fame. Jack Kramer, Sherwood Stewart, Bill Tilden, Pancho Gonzales, Maureen Connolly, Rosie Casals, Hazel Hotchkiss Wightman, Don Budge, and Ted Schroeder."