Tennisopolis : Tennis Social Network

From WhatsAllTheRacquet:

I don't speak French, so its tough to give you too many details, but the photos speak for themselves. K-Swiss goes into Paris with pink tennis balls on cars and billboards on trucks. If you're interested in a video about how K-Swiss put the campaign together and some of the reactions of the bystanders, click here.

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Comment by Mark / The Mayor on June 20, 2008 at 5:58pm
that's cool. I think the atp had some similar advertising where the action came "off the page". but I can't reacall what happened, maybe glass breaking or something.. it was recently. anybody, anybody?

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