Ana Ivanovic New Rolex Star

Ana's agent Gavin Versi confirmed that Ana has signed with Rolex. The Geneva-based watch company will use her in advertising, like it has with other tennis icons Roger Federer and Andy Roddick.

Ivanovic, who will be the only female tennis player to serve as an ambassador for Rolex, is flattered to be interesting to such a reputable brand.

"I'm very happy to be partnering with Rolex," said Ana. "It's one of the most prestigious companies in the world and it feels good that they have shown confidence in me by offering me this contract. I will enjoy wearing Rolex watches on and off the court."

Rolex which joins Adidas, Yonex, Verano Motors and Juice PLUS+ among Ana's sponsors, is the official watch sponsor of two of the Grand Slams, the Australian Open and Wimbledon.

(source Ana Ivanovic, CNBC)