The selling of sex as tennis fashion

Today’s tennis fashion offers a myriad of choices, ranging from inexperienced but earnest tennis pros seduced by the glamor implied in having their names attached to a clothing line, to established professionals who actually know what they are doing. The result is a particularly confusing market.

But the one thing that the tennis fashion market seems to agree on is that sex sells. Tennis pros no longer walk around in the dowdy-looking outfits worn by the likes of Hingis and Graf. Now it’s all sex all the time. And within this niche of the tennis fashion market, you also have a dizzying array of options.

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