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Mark / The Mayor's Articles Tagged 'trick' (1)

Adidas Trying the Scarcity Trick with Stan Smith Shoes

For the last few years, classic sneakers have had a bit of a renaissance in the marketplace.  Leading the way has been the early Nike, Vans, and of course the iconic white and green accented Stan Smiths.  In 2012, Adidas stopped production and distribution of the Smiths, and shoe connoseurs took notice: New Stan Smiths were hard to come by.

The idea is to build up demand through scarcity and…

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Added by Mark / The Mayor on January 31, 2014 at 10:00am — No Comments

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